Current location:health >>
NHL announces Bodyarmor as its new sports drink, replacing BioSteel
health59361People have gathered around
IntroductionNEW YORK (AP) — The NHL and NHL Players’ Association on Tuesday announced a multiyear agreement with ...
NEW YORK (AP) — The NHL and NHL Players’ Association on Tuesday announced a multiyear agreement with Bodyarmor to be the league’s official sports drink.
Bodyarmor replaces BioSteel in that department after BioSteel filed for bankruptcy last year.
Three-time league MVP Connor McDavid signed on with Bodyarmor in early 2024 after previously being associated with BioSteel. McDavid on Monday night became just the fourth player to record 100 assists in a single season.
This is the latest agreement for the NHL as it’s expected to set another revenue record at roughly $6.2 billion. The league also announced a new single-season attendance record of more than 22.5 million fans in arenas.
“One of the unique things about the NHL fan is that they’re very exclusive to the sport,” Bodyarmor chief marketing officer Tom Gargiulo said. “There’s not a whole lot of overlap with other sports leagues. And then when you look at how passionate and how avid they are, it’s unbelievable. It’s one of the most passionate fans in all of professional sports.”
___
AP NHL: https://apnews.com/hub/nhl
Tags:
Reprint:Friends are welcome to share on the Internet, but please indicate the source of the article when reprinting it.“Stellar Spectrum news portal”。http://ecuador.adventistmissionjapan.org/html-66c799146.html
Related articles
Amtrak train hits pickup truck in upstate New York, 3 dead including child
healthNEW YORK (AP) — A child was among the three victims killed when a passenger train hit a pickup truck ...
【health】
Read moreBaidu reports better
healthChinese tech giant Baidu Inc on Wednesday reported better-than-expected financial results for the 20 ...
【health】
Read moreWorld's first 300
healthThe world's first 300-megawatt compressed air energy storage project in Yingcheng, Central China's H ...
【health】
Read more
Popular articles
Latest articles
LINKS
- AP Week in Pictures: Europe and Africa
- Displaced Gazans burn solid waste for cooking as fuel, shrubs run out
- Comcast blacks out 15 regional sports networks in contract dispute with distributor
- Colombia breaks diplomatic ties with Israel but its military relies on key Israeli
- WWE respond to Hollywood report trashing The Rock's on
- Sjoukje Dijkstra, the first Dutch athlete to win a gold medal at Winter Olympics, dies at 82
- Barry Keoghan enjoys the spoils of his superstardom by watch shopping on Bond Street
- US airstrike targeting al
- Georgia's Kirby Smart becomes the nation's highest
- JAN MOIR: It was right that Richard Gadd told his story in Baby Reindeer